AppsFlyer is a popular mobile attribution and marketing analytics platform that assists app marketers with campaign management and conversion tracking. Adserver.Online can be easily integrated with AppsFlyer to sell traffic to advertisers and get paid for the installs.
Prerequisites
You must have an account with AppsFlyer. Your account type (Partner Type) should be "Ad network".
You must enable conversion tracking in the Settings / Common menu since it's inactive by default.
Postback
To track installs, you must create a postback. Go to the Settings / Postbacks menu and click the Create button. Specify a name and untick the "Test mode" checkbox; other options can remain as they are.
After submitting the form, click the "AppsFlyer" tab on the postback page to view AppsFlyer-specific details.
Activating Integration
Login to the AppsFlyer Dashboard, open the drop-down menu below your email address (at the top right corner), and select "Postback Management".
Now, you need to configure your attribution link and a default postback.
Attribution Link
You should configure the parameters as shown:
Default Postback
You should configure the postback URL, click parameter, and custom "pid" parameter as shown:
Custom parameter:
Note that "xxxxxx" on the picture above is just an example; the actual value must be obtained in the Settings / Postback menu; see the Postback section above.
After pressing the Save button, your integration should become active.
Connecting Advertisers
As soon as your integration is active, you can connect with advertisers. This means that advertisers can now allow you to promote their apps.
Note we can't advise you on how and where to find advertisers.
You will see their apps on your dashboard whenever an advertiser adds you as a partner.
You need to get an attribution link for a specific app to send traffic. Note that every app has a unique link.
Click on the app name in your AppsFlyer dashboard. Then click on the Collaborate / Activate integration menu at the left sidebar. Then, click on your integration name and open the "Attribution link" tab.
You will find the "Click attribution link" at the bottom of the page.
Sending Traffic
In the previous section, you obtained a "Click attribution link," which you must use to send clicks to AppsFlyer.
In our system, you should create ads of any format and specify the "Click attribution link" in the "Landing page URL" field.
To get traffic, you can use all the capabilities of our platform: you can install JS codes on your websites directly, buy traffic programmatically using OpenRTB or XML/JSON feeds, and build your own advertising network.
Note that the AppsFlyer stats lag about 24 hours, so you need to wait to see any figure in their stats.
Conclusion
AppsFlyer is a popular platform that can be easily integrated with Adserver.Online to send traffic and get paid for installs. First, ensure you have an AppsFlyer account set as an "Ad network". Then, create a postback to track conversions/installs. Activate the integration by configuring the attribution link and postback in the AppsFlyer dashboard. Once active, connect with advertisers and obtain unique links for their apps. Use these "Click attribution links" to send traffic, utilizing various ad formats and the full capabilities of Adserver.Online, including JS codes, programmatic buying, and building your advertising network.