Adserver.Online can help you establish communication between different ad servers and ad exchanges in order to buy traffic programmatically. This can be implemented via server tags and will allow you to buy traffic using OpenRTB and XML/JSON protocols.

In order to enable this feature, you need to go to a zone form and look into the Publisher / SSP options. Then you just need to tick a "Server tag" checkbox to activate server tags.

After that, you will be able to find additional endpoints on the zone page

Currently, we support these two types of endpoints:

These simple instructions explain how to enable server tags on Adserver.Online platform. This feature will allow you to start buying traffic programmatically using OpenRTB and XML/JSON protocols.

Please keep in mind that these options are powerful marketing tools that need to be handled with caution. You will find more information on each of those options if you follow the links above.