Nowadays, many users have become blind to display ads and often scroll past in-feed ads without noticing them. Email subscribers are different. They are both active and engaged. Most of them check their email many times a day and prefer it as the primary way to communicate with brands.
Adserver.Online offers specialized advertising codes for newsletters, addressing many of the limitations associated with email marketing channel.
Feature Availability
Email ad codes are available starting from the Premium plan.
Limitations
All limitations are caused by email clients' constraints. They remove or don't execute JS codes and Iframes that can be in a message.
Limitations of email ad codes:
- You can use image banners only (jpg, gif, etc). So you can't use HTML5, Video, etc.
- You must use one of the email marketing platforms (e.g. Mailchimp) or built in-house script to send emails out. So you cannot use usual email clients like Gmail.
- You must insert unique message ID into our ad code, before sending message out.
Unique Message ID
Unique Message ID is the key to make email ad codes work. ID can be any type (number or string) but it must be unique per every message(!) you send out. Unique ID can be message ID in your database, timestamp, or anything else.
If you don't insert unique ID (or it's not actually unique), email ad code will not work correct.
Fortunately, the most of email marketing platform provides special macro for creating an unique ID. You must insert one or more macro into our ad code when you place it to a message template to make it work.
In our panel, you can create ad code with built-in macro for popular marketing platforms.
How to Set Up Email Ad Codes
On our platform, newsletter advertising is almost identical to display advertising except for ad code configuration and the abovementioned limitations.
Step by step:
1. create a campaign and image banner. Quick start video may help you.
2. create a banner zone.
3. on zone page, select "Email" code type
4. Select your email platform in the list or Custom for in-house sending.
5. Copy code into you newsletter template.
Conslusion
Advertising in email newsletters is an effective way to reach a highly engaged audience. While there are some limitations due to email client restrictions—such as the inability to use dynamic formats like HTML5 or video—Adserver.Online provides solutions that make email advertising efficient and streamlined.
The process for implementing email ad codes is straightforward, with step-by-step guidance available to help you create campaigns and integrate ad codes into your newsletter templates.