Below is a diagram that explains the traffic flow from the moment website visitors or app users create an ad request to the moment they see an ad. We hope this way of representing processes that are going inside and outside of our ad server helps you understand how our platform works better.

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You can see that no matter if you exchange traffic programmatically or have direct publishers and advertisers, the traffic flow is essentially the same.

Using Adserver.Online with direct publishers and advertisers is a more straightforward process. While using openRTB, Prebid, and XML may be a little bit confusing at first. That's why we recommend that our users follow instructions from these articles.