Below is a diagram that explains the traffic flow from the moment website visitors or app users initiate an ad request to the moment they see an ad. We hope this way of representing processes going inside and outside our ad server helps you understand how our platform works better.
You can see that the traffic flow is essentially the same whether you exchange traffic programmatically or have direct publishers and advertisers.
Using Adserver.Online with direct publishers and advertisers is a more straightforward process. While using OpenRTB, Prebid, and XML may be slightly confusing initially. That's why we recommend that our users follow instructions from these articles.