Knowledge base

Getting started with Adserver.Online

Want to use an ad server but don't know where to start? Watch this quick overview of the interface and read our tips on how to start with Adserver Online.
How to start an ad network using Adserver.Online platform

Introduction There are different approaches and opinions on how to start an ad network and what it actually is. But this article will introduce you to the Adserver.Online team's vision. Further, we will explain how to start an ad network using Adserver.Online white-label ad server, what to consider, and how should you set everything up. …
Video / VAST Ad Serving

Video ads have proven themselves to be a highly effective advertising format. That's why it become so popular in recent years. Adserver.Online is a Video Ad Server that provides all the necessary tools to serve and manage your video ads. Our platform utilizes the IAB standard for video advertising, VAST (Video Ad Serving Template), making …
Assigning ads to zones

In managing your ads, it is essential to understand how the ad server decides on what ads to display in each particular zone. There are several ways to Adserver.Online manages to assign ads to zones. You can set up an assignment mode in the Settings / Common / Advertiser menu. So let's find out more …
How to increase fill rate using Tiers

Adserver.Online allows its users to split their ad campaigns into separate levels (tiers). In this article, we will explain how to use this feature and how to increase your fill rate using tiers. You may have lots of campaigns of different ad formats, sizes, and with different targeting sets. But this doesn't necessarily mean you have …
How to configure conversion tracking

Conversion tracking might be vital in estimating and measuring the success of your ad campaigns. And it's an absolute must when you run CPA (cost-per-action) based campaigns. Here, we will explain how to set conversion tracking up within Adserver.Online platform. Adserver.Online supports server-to-server (s2s) conversion tracking as well as client-side (cookie-based) tracking. Usually, these options …
White-label options

Our paid plans users are able to benefit from various white-label options available on their Adserver.Online accounts. Therefore, you may want to use these features to increase your brand awareness and to stand out from other companies running ads over the Internet. Please take a look at the available white-label options: Besides, you can always …
Auction Models

Adserver.Online chooses ads for display from the ads assigned to a particular zone. When ads compete for an impression/click, an ad server runs an auction to choose a winner. The Adserver platform offers various auction models that cater to different business models and use case scenarios. Weight Weight is the default auction model. It uses …
Ad Code

Ad code (or ad tag) is a piece of JS code that our ad server uses to serve ads. Each zone of every website on your Adserver.Online account has its unique ad code. You need to place this code on your website(s) to display ads. Ad Code Example <ins class="aso-zone" data-zone="34919"></ins> <script data-cfasync="false" async src="https://media.aso1.net/js/code.min.js"> …
Financial Management for Adserver.Online users

This article is the key to understanding financial management within your Adserver.Online account. Here, we cover topics such as billing, incoming payments, payouts, user account balance control, and payment systems integration. Terms and Definitions Transactions Transactions form the core of the financial management system of your Adserver.Online account. They represent the history of user balance …

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