Knowledge base

Displaying ads on a responsive website

If you'd like to display your ads on a responsive website correctly but don't exactly understand how to do that, this short article will help you. We will provide several options Adserver.Online currently offers. After that, you're free to decide which one suits you best. There are several possible ways to show ads on a …
Advertiser / DSP options

Here we will explain what advertiser / DSP options are available via the Settings / Common menu. Most of them are self-explanatory, but anyway, let's find out. Allow registration With this checkbox, you can allow or disallow users to register on the platform. When switched off, users can still be added manually. Enable self-service With …
Publisher / SSP options

Allow registration Allows users to register on the platform. When switched off, the owner can add users manually. Enable self-service Enables self-service features for your users. When disabled, the owner can manage publisher accounts by himself. Websites post moderation By default, the system assigns a 'pending' status to every submitted website. That means moderation approval …
Payment systems integration

To make your life and the lives of your advertisers a lot easier, you may want to get rid of manual payment processing. Luckily, the Adserver.Online platform is flexible enough to support integration with different payment systems and allows you to automate the process of receiving payments from your advertisers. The whole integration is rather …
How to handle Adblock and other ad-blocking software?

It's an ongoing war when it comes to blocking ads and circumventing ad blockers. And there are several reasons why we, at Adserver.Online, we prefer to keep our distance from that confrontation. Here, we will explain our position on that. Firstly, we'd like to stress that we understand that most publishers rely on their ad …
Rich push notifications

Ever thought that your push notifications look a bit lacklustre? Well, we've got good news for you! Rich push notifications are now available on our platform through Web Notification API. It allows Adserver.Online users to send "big-sized-image" and an action button in their push notifications. Here's an example of how rich push notifications may look …
How ad revenue and spend are calculated

This article explains how Adserver.Online platform calculates the owner's profit, advertiser's spend, and publisher's revenue. The base formula to calculate revenue is quite obvious:Owner's profit = Advertiser's spend – Publisher's revenue. The tricky thing here is how it varies depending on the publisher's revenue model. Example 1 The publisher's revenue is calculated from the advertiser's …
Referral program

One effective way to grow your network or agency is by encouraging existing users to refer new users to your platform. By offering a commission based on the fees earned/spent by their referrals, you can motivate your current users to spread the word about your services. The referral program is available starting from the Premium …
Minimum rates

Keeping minimum rates (bids) under control is vital when managing your ad network because it directly impacts your revenue. Adserver.Online platform offers the option you can use to address that. How to configure You can find the configuration option on the Settings / Minimum rates menu. In this section, you can set up multiple limits …
Widgets

A widget is a popular ad format that combines several ads in one block. Though Adserver.Online doesn't support widgets in a separate ad format (meaning you won't find a special ad code for widgets on the panel), so we have a special tool that allows you to create ad widgets manually. As a result, you …

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