Tag "Ad server"

What is ad discrepancy and where does it come from

Ad discrepancy is a serious issue for those involved in digital marketing. So what is ad discrepancy and are there any ways to mitigate it? Lets' find out!
What is an ad server and who can benefit from it?

Ever asked yourself what's an ad server and why you need it? In this article we explore what is an ad server and who may benefit from using one.