Tag "campaign management"

Ads prioritisation

Adserver.Online chooses ads for display from the set of ads assigned to a particular zone. And ads prioritisation is a way to influence that process. Here are the options to set the priority: Weight Rate Top rate Second rate Firstly, we will talk about Weight and Rate options. They are very much alike and both use weighted-random logic. Therefore, …
Geo-specific rates

In this article, we will explain how to optimize your online business performance using geo-specific rates. This option is available for campaign rates as well as for publishers' revenue which can be configured in Publisher / SSP zone options. Basically, it allows you to set different rates for traffic coming from different countries. Therefore, this …
Custom targeting

It's nice to have in-depth targeting options and be able to reach your target audience. Custom targeting can surely help you with that. This feature allows users to integrate various data from external sources (data providers) into their ad server accounts and use it for ad targeting. This customer data may include demographics, interests, income …
Advanced targeting

Advanced targeting is a nice feature that gives you extra control over your ad campaigns. We will explain what options this feature has and how to use them in this short article. Adserver.Online has the following advanced targeting options available: URL substring – URL where ads will be displayed Referrer substring – URL from where a visitor …
How to archive and unarchive campaigns

Running lots of ads may often result in huge lists of campaigns on your panel. What to do if these lists are already hard to navigate? Deleting old campaigns is always an option, but what if you need their valuable data in the future? In this case, it might be useful to archive campaigns. It …
Minimum rates

Running an ad network, it's important to keep minimum rates (bids) under control because it has a direct impact on your revenue. Adserver.Online platform offers the option you can use to manage that. How to configure You can find the configuration option on the Settings / Minimum rates menu. Here you can set up multiple …