Keeping minimum rates (bids) under control is vital when managing your ad network because it directly impacts your revenue. Adserver.Online platform offers the option you can use to address that.
How to configure
You can find the configuration option on the Settings / Minimum rates menu. In this section, you can set up multiple limits per country per ad format per pricing model. Also, you can set up default values.
If you, as an owner, need to create a campaign with a rate less than the minimum limit, you need to tick the "Bypass minimum rate checks" below the rate field. This checkbox is available to owners only.
These settings affect the entire system (including the owner panel, advertiser panel, and ad-serving engine).
If you already have active campaigns and decide to set up minimum rates, ensure the configured minimum rates align with the active campaign rates. Otherwise, the campaigns may stop working till their rates are increased.
Be aware that ad format limits work only when single format campaigns are enabled.
Explanation of limits logic
Only the default minimum CPM rate is set (0.05, for example). This means no advertiser can create a campaign with a CPM rate of less than 0.05.
Suppose an advertiser creates a campaign with a CPM rate of 0.06. But after this campaign starts running, the owner changes the Minimum CPM to 0.09. In this case, the campaign will be stopped immediately because its rate doesn't meet the minimum rate requirements anymore.
The owner sets the following limits: Default Minimum CPM 0.01, Germany Minimum CPM 0.05, Italy Minimum CPM 0.04.
In this case, advertisers can create campaigns without geo-targeting and set minimum CPM rates at 0.01. However, if the advertiser tries to add Italy to geo-targeting, the system will require a higher rate of 0.04 at least.
Creating campaigns with geo-targeting advertisers will have to follow the highest Minimum CPM set for any of the countries on the list:
- A campaign targeting Germany and Portugal will need a 0.05 CPM or higher. Because the Minimum CPM for Germany is 0.05, and the default minimum of 0.01 is used for Portugal.
- A campaign targeting Poland, Slovenia, and Iceland will need a 0.01 CPM or higher. Because the default Minimum CPM of 0.01 will be used for all these countries.
- A campaign targeting Germany, Italy, and Canada will need a 0.05 CPM or higher because the Minimum CPM for Germany is 0.05, 0.04 for Italy, and 0.01 for Canada.