Tag "financial management"

Financial Management for Adserver.Online users

This article is the key to understanding financial management within your Adserver.Online account. Here, we cover topics such as billing, incoming payments, payouts, user account balance control, and payment systems integration. Terms and Definitions Transactions Transactions form the core of the financial management system of your Adserver.Online account. They represent the history of user balance …
Payment systems integration

To make your life and the life of your advertisers a lot easier, you may want to get rid of manual payment processing. Luckily, the Adserver.Online platform is flexible enough to support integration with different payment systems and allows you to automate the process of receiving payments from your advertisers. The whole integration is rather …
How ad revenue and spend are calculated

This article explains how Adserver.Online platform calculates the owner's profit, advertiser's spend, and publisher's revenue. The base formula to calculate revenue is quite obvious:Owner's profit = Advertiser's spend – Publisher's revenue. The tricky thing here is how it varies depending on the publisher's revenue model. Example 1 The publisher's revenue is calculated from the advertiser's …
Referral program

One effective way to grow your network or agency is by encouraging existing users to refer new users to your platform. By offering a commission based on the fees earned/spent by their referrals, you can motivate your current users to spread the word about your services. The referral program is available starting from the Premium …