Tag "financial management"

Financial Management for Adserver.Online users

This article is the key to understanding financial management within your Adserver.Online account. Here we cover such topics as billing, incoming payments, payouts, user's account balance control, and payment systems integration. Terms and definitions Server – an advertising server running on Adserver.Online platform Owner – the Server administrator User – a user created by the Owner or …
Payment systems integration

To make your life and the life of your advertisers a lot easier, you may want to get rid of manual payment processing. Luckily, the Adserver.Online platform is flexible enough to support integration with different payment systems and allows you to automate the process of receiving payments from your advertisers. The whole integration is rather …
How ad revenue and spend are calculated

This article explains how Adserver.Online platform calculates owner's profit, advertiser's spend, and publisher's revenue. The base formula to calculate revenue is quite obvious:Owner's profit = Advertiser's spend – Publisher's revenue. The tricky thing here is how it varies depending on publisher's revenue model. Example 1 Publisher's revenue is calculated from advertiser's spend. This explains how …
Referral program

The Publishers' referral program is now available to all paid plan Adserver.Online users. You can reward your existing publishers that refer other publishers to your network/agency with a commission based on the % of what their referrals make. How to activate a referral program The referral program is disabled by default. In order to use …