Knowledge base

How to start an ad network using Adserver.Online platform

Introduction There are different approaches and opinions on how to start an ad network and what it actually is. But this article will introduce you to the Adserver.Online team's vision. Further, we will explain how to start an ad network using Adserver.Online platform, what to consider and how to set everything up. What is an …
Assigning ads to zones

Managing your ads, it is essential to understand how the ad server makes a decision on what ads to display on each particular zone. And there are several ways how Adserver.Online manages assigning ads to zones. You can set up an assignment mode in the Settings / Common / Advertiser menu. So let's find out …
How to increase fill rate using Tiers

Adserver.Online allows its users to split their ad campaigns into separate levels (tiers). In this article, we will explain how to use this feature and how to increase your fill rate using tiers. You may have lots of campaigns of different ad formats, sizes, and with different targeting sets. But this doesn't necessarily mean you have …
How to configure conversion tracking

Conversion tracking might be vital in estimating and measuring the success of your ad campaigns. And it's an absolute must when you run CPA (cost-per-action) based campaigns. Here, we will explain how to set conversion tracking up within Adserver.Online platform. Adserver.Online supports server-to-server (s2s) conversion tracking as well as client-side (cookie-based) tracking. In most cases, …
White-label options

Our paid plans users are able to benefit from various white-label options available on their Adserver.Online accounts. Therefore, you may want to use these features to increase your brand awareness and to stand out from other companies running ads over the Internet. Please take a look at the available white-label options: Customise your panel's domain …
Ads prioritisation

Adserver.Online chooses ads for display from the set of ads assigned to a particular zone. And ads prioritisation is a way to influence that process. Here are the options to set the priority: Weight Rate Top rate Second rate Firstly, we will talk about Weight and Rate options. They are very much alike and both use weighted-random logic. Therefore, …
Ad code

Ad code is a piece of code that an ad server uses to serve ads. Each zone of every website on your Adserver.Online account has its own ad code. In order to display ads, you need to place this code onto your website(s). Ad code example <ins class="aso-zone" data-zone="34919"></ins> <script data-cfasync="false" async="async" type="text/javascript" src="https://media.aso1.net/js/code.min.js"> This …
Financial Management for Adserver.Online users

This article is the key to understanding financial management within your Adserver.Online account. Here we cover such topics as billing, incoming payments, payouts, user's account balance control, and payment systems integration. Terms and definitions Server – an advertising server running on Adserver.Online platform Owner – the Server administrator User – a user created by the Owner or …
How to ensure GDPR compliance

GDPR (General Data Protection Regulation) compliance is essential to those who handle data of EU subjects. Here we will explain how to ensure GDPR compliance on your websites using consent management platforms (CMPs). First of all, you need to install and configure one of the consent management platforms (CMP) on your website(s). The purpose of …
How to set up a custom domain

As a part of white-label features, Adserver.Online offers all paid plan users an option to use their own custom domain for an ad server's panel. This feature may be useful if you're looking to offer a more unique and authentic experience to your own users. Prerequisites Firstly, you should own a domain. Alternatively, you can …

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