Tag "CMP"

GDPR compliance and using CMPs

GDPR compliance became vital to websites who manage data of EU subjects. What it is and how to become GDPR compliant using CMPs – you will find answers here
How to ensure GDPR compliance

GDPR (General Data Protection Regulation) compliance is essential to those who handle data of EU subjects. Here we will explain how to ensure GDPR compliance using consent management platforms (CMPs) on your websites. First of all, you need to install and configure one of the consent management platforms (CMP) on your website(s). The purpose of …
Frequency Capping: Best Practices

What is Frequency Capping? Frequency capping (also known as impression capping) is used in online advertising to limit the number of times an ad appears for each user. In other words, it's used to prevent users from seeing the same ad over and over again. Why is Frequency Capping Important? Frequency capping is essential because …

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