Tag "targeting"

Custom targeting

It's great to have precise targeting options and reach your audience effectively. Custom targeting can surely help you with that. This feature allows you to pass various (arbitrary) data from external sources (or data providers) into an ad-serving engine and use it for ad targeting. This data may include keywords, tags, demographics, interests, categories, etc. …
Advanced targeting

Advanced targeting is a nice feature that gives you extra control over your ad campaign delivery by checking if the user agent header, referrer URL, or page URL contains a specific sub-string(s). This short article will explain what options this feature has and how to use them. Campaign configuration The fields related to advanced targeting …
Audiences

!!! NOTE: This article is obsolete and will be updated soon. Retargeting (or remarketing) is a display advertising technique used by marketers to display ads to people who have previously visited their websites. In this case, marketers use a pixel on their webpage which sets a cookie in the user's browser. That cookie allows the marketer to target …
Ad-level targeting

By default, you can specify targeting and schedule only at the campaign level, which means it applies to all ads simultaneously within the campaign. This works well for most business models and, in our opinion, makes your setup more straightforward and more transparent. However, sometimes, you may need more flexibility. Ad-level targeting enables you to …

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