Tag "targeting"

Custom targeting

It's nice to have in-depth targeting options and be able to reach your target audience. Custom targeting can surely help you with that. This feature allows users to integrate various data from external sources (data providers) into their ad server accounts and use it for ad targeting. This customer data may include demographics, interests, income, …
Advanced targeting

Advanced targeting is a nice feature that gives you extra control over your ad campaigns. We will explain what options this feature has and how to use them in this short article. Adserver.Online has the following advanced targeting options available: URL substring - URL where ads will be displayed Referrer substring - URL from where a visitor …
Retargeting

Retargeting (or remarketing) is a display advertising technique used by marketers to display ads to people who have previously visited their websites. In this case, marketers use a pixel on their webpage which sets a cookie in the user's browser. That cookie allows the marketer to target that particular website visitor with their ads everywhere on the internet …