Tag "Conversions"

How to configure conversion tracking

Conversion tracking might be vital in estimating and measuring the success of your ad campaigns. And it's an absolute must when you run CPA (cost-per-action) based campaigns. Here, we will explain how to set conversion tracking up within Adserver.Online platform. Adserver.Online supports server-to-server (s2s) conversion tracking as well as client-side (cookie-based) tracking. In most cases, …