Tag "programmatic"

Buy traffic using XML/JSON feeds

Do you want to buy traffic using XML/JSON feeds? Then this article is for you! Here, we will explain how to configure your feeds to buy traffic using XML/JSON from 3rd-party ad servers. If you would like to sell traffic using XML/JSON feeds, you might want to check out this article. XML/JSON feeds (or server-side …
Sell traffic using XML/JSON-feeds

Have you ever wanted to sell traffic using XML/JSON feeds? Good news! Adserver.Online supports this feature, and in this article, we will explain how to send your traffic to 3rd-party XML/JSON-feeds. If you want to buy traffic using XML/JSON-feeds, please check out this article instead. What is an XML/JSON-feed? Basically, it's a set of ads …
Buy traffic using OpenRTB

Do you want to buy traffic using OpenRTB protocol but don't know how to do it? Then this article is for you! We will explain how to set up your OpenRTB endpoints to buy traffic using OpenRTB from a 3rd-party adserver. You might want to check out this article if you need to sell traffic …
Sell traffic using OpenRTB

Have you ever wanted to sell your traffic using OpenRTB? Adserver.Online supports this feature, and in this article, we will explain how to send your traffic to 3rd-party OpenRTB endpoints. Please check out this article if you want to buy traffic using OpenRTB. OpenRTB protocol was first introduced to make connection and integration between ad …
Server tags

Adserver.Online can help you establish communication between different ad servers and ad exchanges in order to buy traffic programmatically. This can be implemented via server tags and will allow you to buy traffic using OpenRTB and XML/JSON protocols. In order to enable this feature, you need to go to a zone form and look into …
How to buy traffic using Prebid

Prebid is a set of open-source tools that enables publishers to add header bidding to their websites and apps. This helps advertisers to buy ads more efficiently and transparently. Adserver.Online provides all the necessary features for buying website traffic using Prebid or Prebid Server. Important: Prebid is a programmatic technology. You must have certain programming …
Sell traffic using a Prebid banner ad format

Prebid is a free open-source library and community that helps publishers implement Header Bidding on their websites & apps. Header Bidding (also known as header auctions and parallel bidding) is a technique that involves running SSP & Ad Exchange code directly on the webpage so publishers can receive bids on their inventory that may be …
Traffic flow explained

Below is a diagram that explains the traffic flow from the moment website visitors or app users create an ad request to the moment they see an ad. We hope this way of representing processes that are going inside and outside of our ad server helps you understand how our platform works better. Open in …
Ad networks buying via XML/JSON feeds and OpenRTB endpoints

In the list below we have collected popular ad networks and platforms that could provide you with XML/JSON/RTB endpoints for you to sell your traffic programmatically. This list may help you find new DSP partners, to grow your business as well as configure the endpoints you have already obtained from a particular ad network. There …