Tag "Programmatic"

Buy traffic using XML/JSON-feeds

Do you want to buy traffic using XML-feeds? Then this article is for you! Here we will explain how to configure your own feeds in order to buy traffic using XML from 3rd-party ad servers. If you would like to sell traffic using XML-feeds, you might want to check out this article. XML/JSON feeds (or …
Sell traffic using XML/JSON-feeds

Ever wanted to sell traffic using XML-feeds? Good news! Adserver.Online supports this feature and in this article, we will explain how to send your traffic to 3rd-party XML-feeds. If you would like to buy traffic using XML-feeds, please check out this article. What is an XML-feed? Basically, it's a set of ads provided by a …
Buy traffic using OpenRTB

Do you want to buy traffic using OpenRTB protocol but don't know how to do it? Then this article is for you! We will explain how to set up your own OpenRTB-endpoints in order to buy traffic using OpenRTB from a 3rd-party adserver. If you need to sell traffic using OpenRTB protocol, you might want …
Sell traffic using OpenRTB

Ever wanted to sell your traffic using OpenRTB? Adserver.Online supports this feature and in this article, we will explain how to send your traffic to 3rd-party OpenRTB endpoints. If you would like to buy traffic using OpenRTB, please check out this article. OpenRTB protocol was first introduced to make connection and integration between ad servers …
Server tags

Adserver.Online can help you establish communication between different ad servers and ad exchanges in order to buy traffic programmatically. This can be implemented via server tags and will allow you to buy traffic using openRTB and XML protocols. In order to enable this feature, you need to go to a Zone form and look into …
How to buy traffic using Prebid

Prebid is a free open source library and community that helps advertisers participate in Header Bidding auctions. Header Bidding (also known as header auctions and parallel bidding) is a technique that involves running SSP & Ad Exchange code directly on the webpage so publishers can receive bids on their inventory that may be unavailable through …
Sell traffic using a Prebid banner ad format

Prebid is a free open source library and community that helps publishers implement Header Bidding on their websites & apps. Header Bidding (also known as header auctions and parallel bidding) is a technique that involves running SSP & Ad Exchange code directly on the webpage so publishers can receive bids on their inventory that may …
Traffic flow explained

Below is a diagram that explains the traffic flow from the moment website visitors or app users create an ad request to the moment they see an ad. We hope this way of representing processes that are going inside and outside of our ad server helps you understand how our platform works better. Open in …