What is ad discrepancy and where does it come from
Ad discrepancy is a serious issue for those involved in digital marketing. So what is ad discrepancy and are there any ways to mitigate it? Lets' find out!
Why popups generate additional requests?
Warning:This article is not applicable to the latest version of popup's code. The new code can be obtained in your Adserver.Online panel. Running popups, you might experience a huge discrepancy between impressions (clicks) and ad requests. The reasons are inherent to the way popups work in general. We will explain how ad servers handle popup …
Stats columns explained
In this article, we explain the names and definitions you may find in the statistical information inside your Adserver.Online panel. More specifically, we will look into stats columns names. U.impressions, U.clicks – these columns refer to ads and in both cases "U" stands for unique. The adserver considers a visitor unique for 30 days after this …
How ad revenue and spend are calculated
This article explains how Adserver.Online platform calculates owner's profit, advertiser's spend, and publisher's revenue. The base formula to calculate revenue is quite obvious:Owner's profit = Advertiser's spend – Publisher's revenue. The tricky thing here is how it varies depending on publisher's revenue model. Example 1 Publisher's revenue is calculated from advertiser's spend. This explains how …
assigning ads to zones
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