What is ad discrepancy and where does it come from
Ad discrepancy is a serious issue for those involved in digital marketing. So what is ad discrepancy and are there any ways to mitigate it? Lets' find out!
Why popups generate additional requests?
Warning:This article is not applicable to the latest version of popup's code. The new code can be obtained in your Adserver.Online panel. Running popups, you might experience a huge discrepancy between impressions (clicks) and ad requests. The reasons are inherent to the way popups work in general. We will explain how ad servers handle popup …
Stats columns explained
In this article, we explain the names and definitions you may find in statistical information inside your Adserver.Online panel. More specifically, we will look into stats columns names. U.impressions, U.clicks – "U" stands for unique in both cases. The adserver considers a visitor unique for 30 days after this visitor saw an ad for the first …
assigning ads to zones
custom email domain
customise the appearance
how to start
increase fill rate
rate as weight