Adserver.Online
Solutions
Features
FAQ
Pricing Plans
Contact Us
Sign Up
Home
Knowledge base
Tag "Stats"
Tag "Stats"
What is ad discrepancy and where does it come from
Ad discrepancy is a serious issue for those involved in digital marketing. So what is ad discrepancy and are there any ways to mitigate it? Lets' find out!
Stats columns explained
In this article, we explain the names and definitions you may find in the statistical information inside your Adserver.Online panel. More specifically, we will look into stats column names. Requests – the number of incoming ad requests. You are billed based on it. Remnant – the number of ad requests ended up with no ads. …
How ad revenue and spend are calculated
This article explains how Adserver.Online platform calculates owner's profit, advertiser's spend, and publisher's revenue. The base formula to calculate revenue is quite obvious:Owner's profit = Advertiser's spend – Publisher's revenue. The tricky thing here is how it varies depending on publisher's revenue model. Example 1 Publisher's revenue is calculated from advertiser's spend. This explains how …
Search
Tags cloud
3rd-party
ad blocking
ad code
Ad discrepancy
ad formats
ad management
ad network
Ad server
ad template
ad templates
adblock
ads branding
ads prioritisation
Adserver
anti-fraud
assigning ads to zones
Audiences
banners
billing
campaign management
clicks
CMP
Code
Conversions
custom CSS
custom domain
custom email domain
custom style
customise the appearance
DSP
Fill rate
financial management
GDPR
geo-specific rates
how to start
HTML/JS
HTML5 creatives
In-Page
increase fill rate
JSON
JSON-feeds
manual
minimum rates
Notifications
OpenRTB
optimisation
payments
Popups
Prebid
Programmatic
Push
rate as weight
referral program
responsive
RTB
server tags
SSP
Targeting
Tiers
top rate
tracking
tutorial
Twitch
VAST
Video Ads
video tutorial
VPAID
White-label
widgets
WordPress
XML
XML-feed
Youtube
See also
Knowledge base
Articles