Tag "Stats"

What is ad discrepancy and where does it come from

Ad discrepancy is a serious issue for those involved in digital marketing. So what is ad discrepancy and are there any ways to mitigate it? Lets' find out!
Stats columns explained

In this article, we explain the names and definitions you may find in the statistical information inside your Adserver.Online panel. More specifically, we will look into stats column names. Requests – the number of incoming ad requests. You are billed based on it. Remnant – the number of ad requests ended up with no ads. …
How ad revenue and spend are calculated

This article explains how Adserver.Online platform calculates owner's profit, advertiser's spend, and publisher's revenue. The base formula to calculate revenue is quite obvious:Owner's profit = Advertiser's spend – Publisher's revenue. The tricky thing here is how it varies depending on publisher's revenue model. Example 1 Publisher's revenue is calculated from advertiser's spend. This explains how …