Tag "ad formats"

HTML5 creatives

Simply put, HTML5 is the programming language that allows you to animate banners. As you can imagine, animated banners look more attractive and can bring much better results in comparison to usual banners. In this article, we will discuss the requirements of HTML5 creatives and explain how to use and run this type of banners on …
Push Notifications

Push notification is a very special ad format, and there's a reason why it has become extremely popular in the last few years. We link it to the fact that it looks less intrusive than many other popular ad formats and it's rather new. Therefore advertisers manage to get a high conversion rate with this …