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Tag "frequency capping"
Tag "frequency capping"
Frequency Capping: Best Practices
What is Frequency Capping? Frequency capping (also known as impression capping) is used in online advertising to limit the number of times an ad appears for each user. In other words, it's used to prevent users from seeing the same ad over and over again. Why is Frequency Capping Important? Frequency capping is essential because …
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