Tag "RTB"

• Buy traffic using OpenRTB

  Do you want to buy traffic using OpenRTB protocol but don't know how to do it? Then this article is for you! We will explain how to set up your OpenRTB endpoints to buy traffic using OpenRTB from a 3rd-party adserver. You might want to check out this article if you need to sell traffic …

• Sell traffic using OpenRTB

  Have you ever wanted to sell your traffic using OpenRTB? Adserver.Online supports this feature, and in this article, we will explain how to send your traffic to 3rd-party OpenRTB endpoints. Please check out this article if you want to buy traffic using OpenRTB. OpenRTB protocol was first introduced to make connection and integration between ad …

• Server tags

  Adserver.Online can help you establish communication between different ad servers and ad exchanges in order to buy traffic programmatically. This can be implemented via server tags, allowing you to buy traffic using OpenRTB, XML/JSON protocols, and VAST tags. How to enable To enable this feature, you need to go to a zone form and look …

• Users (cookies) matching/syncing

  First of all please read this article What is Cookie Syncing and How Does it Work? Our syncing pixel: https://srv.aso1.net/sync?p={platformId}&uid={uid}&redir={url} Where: Note: If a custom server domain was configured, you must use it instead of "srv.aso1.net" In the SSP usage scenario, an ad exchange may provide you with its syncing pixel. In this case, you …

• Traffic flow explained

  Below is a diagram that explains the traffic flow from the moment website visitors or app users initiate an ad request to the moment they see an ad. We hope this way of representing processes going inside and outside our ad server helps you understand how our platform works better. Open in full size You …

• Multicurrency bidding

  Boost your advertising business by connecting to ad networks and ad exchanges that accept bids in a currency that differs from yours. Thanks to multicurrency bidding, you can purchase inventory from a supply partner that, for example, only accepts EUR, even if your adserver currency is USD. Adserver.Online will convert your USD bids to EUR …