Knowledge base

Buy Video Traffic Using S2S and InApp tags

VAST tags are intended to work in a browser context that enables them to get visitor-specific data directly from browser headers. However, you may need to use VAST tags in non-browser contexts, for example, in OTT, Smart TVs, mobile applications, and server-to-server ad exchanging. Adserver.Online provides a special type of VAST tags that are ready …
Adserver.Online billing explained

Our billing process is straightforward, but it can sometimes confuse customers. This article provides an in-depth explanation of how it works and addresses common questions. Ad Request Adserver.Online uses a consumption-based billing model, where the consumption unit is an ad request. You pay for every incoming ad request regardless of where it comes from in …
3rd-party traffic validation providers

Besides built-in filters, Adserver.Online supports integration with 3rd-party providers for traffic quality validation. Learn how to configure them in the system. AdScore First, go to the zones section and create a new zone You need to specify the zone name, at least. Additionally, you can put the following URL into "3RD PARTY SUBID DETAILS LINK" …
Zone Debugger

Sometimes, it can be challenging to understand why a particular ad is displayed in a specific zone. Another common issue is having blank zones, and it is unclear why they occur. A debugger tool should help you address those issues easily since it lets you see how an ad-serving engine works under the hood. When …
Google Verification

You may be required to verify your company and domains to use our platform and ad codes with some of Google's platform products. Required information To complete the verification process, you must provide Google with the following information about your company: Submitting application Once you have met the requirements specified above, you may proceed with …
Multicurrency bidding

Boost your advertising business by connecting to ad networks and ad exchanges that accept bids in a currency that differs from yours. Thanks to multicurrency bidding, you can purchase inventory from a supply partner that, for example, only accepts EUR, even if your adserver currency is USD. Adserver.Online will convert your USD bids to EUR …
Publishing in Google Ad Manager (GAM)

Our ad codes are compatible with Google Ad Manager (GAM), and you can easily publish them as Third-party creatives. However, there are some special requirements you have to fulfill to make our codes accepted and work. Get the right ad code GAM requires that 3rd-party ad codes contain click-tracking macros. Banners To get banner ad …
Ad-level targeting

By default, you can specify targeting and schedule only at the campaign level, which means it applies to all ads simultaneously within the campaign. This works well for most business models and, in our opinion, makes your setup more straightforward and more transparent. However, sometimes, you may need more flexibility. Ad-level targeting enables you to …
AppsFlyer integration

AppsFlyer is a popular mobile attribution and marketing analytics platform that assists app marketers with campaign management and conversion tracking. Adserver.Online can be easily integrated with AppsFlyer to sell traffic to advertisers and get paid for the installs. Prerequisites You must have an account with AppsFlyer. Your account type (Partner Type) should be "Ad network". …

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