Knowledge base

How to configure popups properly

This article contains information on configuring popups and some code examples. Besides, we explore various options you may want to use while running popup campaigns. Finally, we advise how and when to use these options. To configure the code, you have to add options as shown below: <script> (function(w,a){ w[a] = w[a] || {}; w[a].queue …
HTML5 creatives

Simply put, HTML5 is the programming language that allows you to animate banners. As you can imagine, animated banners look more attractive and can bring much better results in comparison to usual banners. In this article, we will discuss the requirements of HTML5 creatives and explain how to use and run this type of banners on …
Push Notifications

Push notification is a very special ad format, and there's a reason why it has become extremely popular in the last few years. We link it to the fact that it looks less intrusive than many other popular ad formats and is rather new. Therefore, advertisers get a high conversion rate with this ad format …
Custom targeting

It's nice to have in-depth targeting options and be able to reach your target audience. Custom targeting can surely help you with that. This feature allows users to integrate various data from external sources (data providers) into their ad server accounts and use it for ad targeting. This customer data may include demographics, interests, income, …
Advanced targeting

Advanced targeting is a nice feature that gives you extra control over your ad campaigns. We will explain what options this feature has and how to use them in this short article. Adserver.Online has the following advanced targeting options available: URL substring – URL where ads will be displayed Referrer substring – URL from where a visitor …
Retargeting

Retargeting (or remarketing) is a display advertising technique used by marketers to display ads to people who have previously visited their websites. In this case, marketers use a pixel on their webpage which sets a cookie in the user's browser. That cookie allows the marketer to target that particular website visitor with their ads everywhere on the internet …
How to archive and unarchive campaigns

Running lots of ads may often result in huge lists of campaigns on your panel. What to do if these lists are already hard to navigate? Deleting old campaigns is always an option, but what if you need their valuable data in the future? In this case, it might be useful to archive campaigns. It …
Buy traffic using OpenRTB

Do you want to buy traffic using OpenRTB protocol but don't know how to do it? Then this article is for you! We will explain how to set up your own OpenRTB-endpoints to buy traffic using OpenRTB from a 3rd-party adserver. You might want to check out this article if you need to sell traffic …
Sell traffic using OpenRTB

Have you ever wanted to sell your traffic using OpenRTB? Adserver.Online supports this feature, and in this article, we will explain how to send your traffic to 3rd-party OpenRTB endpoints. If you would like to buy traffic using OpenRTB, please check out this article. OpenRTB protocol was first introduced to make connection and integration between …
Server tags

Adserver.Online can help you establish communication between different ad servers and ad exchanges in order to buy traffic programmatically. This can be implemented via server tags and will allow you to buy traffic using OpenRTB and XML/JSON protocols. In order to enable this feature, you need to go to a zone form and look into …

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