Knowledge base

How to configure popups properly

This article contains information on configuring popups and some code examples. Besides, we explore various options you may want to use while running popup campaigns. Finally, we advise how and when to use these options. To configure the code, you have to add options as shown below: <script> (function(w,a){ w[a] = w[a] || {}; w[a].queue …
HTML5 creatives

Simply put, HTML5 creative is a micro website that uses JavaScript and related technologies to create dynamic content. As you can imagine, animated banners look more attractive and can bring much better results than usual banners. This article will cover the requirements of HTML5 creatives and explain how to use and run this type of banners …
Push Notifications

Push notification is a very special ad format, and there's a reason why it has become extremely popular in the last few years. We link it to the fact that it looks less intrusive than many other popular ad formats and is rather new. Therefore, advertisers get a high conversion rate with this ad format …
Custom targeting

It's great to have precise targeting options and reach your audience effectively. Custom targeting can surely help you with that. This feature allows you to pass various (arbitrary) data from external sources (or data providers) into an ad-serving engine and use it for ad targeting. This data may include keywords, tags, demographics, interests, categories, etc. …
Advanced targeting

Advanced targeting is a nice feature that gives you extra control over your ad campaign delivery by checking if the user agent header, referrer URL, or page URL contains a specific sub-string(s). This short article will explain what options this feature has and how to use them. Campaign configuration The fields related to advanced targeting …
Audiences

!!! NOTE: This article is obsolete and will be updated soon. Retargeting (or remarketing) is a display advertising technique used by marketers to display ads to people who have previously visited their websites. In this case, marketers use a pixel on their webpage which sets a cookie in the user's browser. That cookie allows the marketer to target …
How to archive and unarchive campaigns

Running lots of ads may often result in huge lists of campaigns on your panel. What do you do if these lists are already hard to navigate? Deleting old campaigns is always an option, but what if you need their valuable data in the future? In this case, it might be useful to archive campaigns. …
Buy traffic using OpenRTB

Do you want to buy traffic using OpenRTB protocol but don't know how to do it? Then this article is for you! We will explain how to set up your OpenRTB endpoints to buy traffic using OpenRTB from a 3rd-party adserver. You might want to check out this article if you need to sell traffic …
Sell traffic using OpenRTB

Have you ever wanted to sell your traffic using OpenRTB? Adserver.Online supports this feature, and in this article, we will explain how to send your traffic to 3rd-party OpenRTB endpoints. Please check out this article if you want to buy traffic using OpenRTB. OpenRTB protocol was first introduced to make connection and integration between ad …
Server tags

Adserver.Online can help you establish communication between different ad servers and ad exchanges in order to buy traffic programmatically. This can be implemented via server tags, allowing you to buy traffic using OpenRTB, XML/JSON protocols, and VAST tags. How to enable To enable this feature, you need to go to a zone form and look …

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